Agua Caliente Casinos Privacy Policy
his privacy policy describes how Agua Caliente Casinos and its affiliates (collectively, “Agua Caliente Casinos,” “we,” “us,” or “our”) collect, use, share, and protect personal information on our website or any other location where this policy is linked or posted. Please note that, while reference may be made to information collected offline, this policy is not a comprehensive statement of how information collected offline is obtained or used. This privacy policy also tells you about your rights and choices with respect to your personal information, and how you can reach us to get answers to your questions.
You can jump to particular topics by going to the headings below:
How We Protect and Retain Information
Third-Party Applications/Websites
Changes To This Privacy Policy
Information We Collect
We collect information about you in a variety of ways depending on how you interact with us and our Platform including:
· Directly from you when you provide it to us, such as when you register for an account or event, complete a form, make a reservation, sign up to receive communications or offers from us, or contact us by phone, email, or otherwise.
· Automatically by cookies, server logs, and other similar technologies when you interact with our website, advertisements, or emails.
· From other sources, including, for example, our affiliates, business partners, service providers, online social media networks, and other third parties.
· The following provides examples of the type of information that we collect in a variety of contexts and how we use that information.
| Purpose/Use of Collecting Information | Types of Personal Information | Purpose of Collection |
| Account and Ace Club Registration | We collect your name, address, and other contact information such as phone or email address when you make an account or sign up for the Ace Club Card Program. | We use this information to provide you with our services, including managing your reservations. |
| Business-to-Business Information | We collect the name and contact information of employees or other personnel of clients, partners, or other entities we work or interact with. | We collect this information to contact and communicate with our clients or partners concerning normal business administration and operation such as projects, services, and billing. |
| Cookies (First-Party) | We use cookies and clear GIFs. “Cookies” are small pieces of information that a website sends to a computer’s hard drive while a website is viewed. “First-Party” cookies are those controlled by us. For more information about the types of cookies we use and to update your preferences, click the “Your Privacy Choices” link available on our Platform. | Some cookies and similar technologies are essential or strictly necessary for platforms to function. We use those technologies to provide our platform to users. |
| Cookies (Third-Party) & Tracking | We may place third-party technology on our website that collects analytics, records how you interact with our website, or allows us to participate in behavior-based advertising. The latter means that a third party uses tracking technology (e.g., a cookie) to collect information about your use of our website so that they can report analytics to us or provide advertising about products and services tailored to your interests. That third party might also collect information over time and across different websites in order to serve advertisements on our website or other websites. For more information, and to update your preferences, click the “Your Privacy Choices” link available on our website. | We permit cookies on our website to participate in behavior-based advertising, which allows us to tailor our advertisements to better suit users’ interests. |
| Email Interconnectivity | If you receive email from us, we use certain tools to capture data related to when you open our message, click on any links or banners it contains. | We use this information to understand how you interact with our communications to you. |
| Geolocation Information | If you enable location services on your device, we may collect information such as nearby Wi-Fi routers, cell tower IDs, and signal strength information. You can disable location services at any time. | We use your location data to provide you with and improve location-based features and services. |
| Inquiries, Comments, Feedback, and Support | If you contact us, we will collect your name and contact information, as well as any other content that you send to us, to reply. | We use this information to receive, and act upon, your feedback or issues and follow up on your comments, reviews, inquiries, and other requests. |
| Mailing List | When you sign up for one of our mailing lists we collect your email address or postal address. | We share information about our products and services with individuals that consent to receive such information. |
| Mobile Devices and Applications | We collect information from mobile devices such as unique identifying information broadcast from your device when visiting our website or using our mobile applications. | We use this information to identify unique users, and in understanding how users interact with us on their mobile devices. |
| Partner Promotion | We collect information that is provided as part of a co-branded promotion with another company. | We use this information to fulfill our promotions. |
| Payment Processing | We may collect or direct our payment service providers to collect information such as your payment method and billing address. | We use this information to perform our contractual obligations to you and provide you with our products or services. |
| Surveys | When you participate in a survey, we collect information that you provide through the survey. If the survey is issued by a third party, the third party’s privacy policy applies to the collection, use, and disclosure of your information. | We use this information to better understand you and improve the services. |
| Website Interactions and Logs | We use technology to monitor how you interact with our website. This may include which links you click on, or information that you type into our online forms. This may also include information about your device or browser, operating system, Internet Protocol (IP) address (a number that is automatically assigned to a computer when the internet is used), domain name, click-activity, referring website, and/or a date/time stamp for visitors. | We use this information to understand how you interact with our website to improve it, and to understand your preferences and interests. We also detect and prevent fraud with this information. |
How We Use Information
In addition to the purposes and uses described above, we use information in the following ways:
· To identify you when you visit our website.
· To provide and improve the services and website we provide to you.
· To conduct analytics.
· To communicate with you, such as to respond to and/or follow-up on your requests, inquiries, issues, or feedback.
· To provide updates or notices regarding our organization, send marketing materials including information relating to our services, website, or those of our business partners.
· To detect and protect against malicious, deceptive, fraudulent, or illegal activity, including violations of our policies and terms and conditions, security incidents, and harm to the rights, property, or safety of our company and our users, employees, or others.
· To debug, identify and repair errors that impair existing intended functionality of our website.
· To comply with our legal or regulatory obligations, to establish or exercise our rights, and to defend against a legal claim.
· For internal administrative purposes, as well as to manage our relationships.
· For such other purposes as you may consent (from time to time).
We may also combine this information with other generally or publicly available information to help us identify user’s preferences or interests. We may provide information that identifies our users to companies that assist us in these activities, such as helping us fulfill our user’s request, participation at our events, donations, membership or information.
In addition to the specific situations discussed elsewhere in this privacy policy, we may disclose personal information in the following situations.
· Marketing and Business Partners. We may share information with our marketing and business partners to present you with products and services you may be interested in. This may include third parties that co-sponsor contests, promotions, or sweepstakes.
· Affiliates and Acquisitions. We may share information with our corporate affiliates (e.g., parent company, sister companies, subsidiaries, joint ventures, or other companies under common control). If another company acquires, or plans to acquire, our company, business, or our assets, we will also share information with that company, including at the negotiation stage.
· Other Disclosures without Your Consent. We may disclose information in response to subpoenas, warrants, or court orders, or in connection with any legal process, or to comply with relevant laws. We may also share your information to establish or exercise our rights, to defend against a legal claim, to investigate, prevent, or take action regarding possible illegal activities, suspected fraud, safety of person or property, or a violation of our policies.
· Public. Our Platform may provide the opportunity to post comments, or reviews, in a public forum. If you decide to submit information on these pages, that information will be publicly available.
· Service Providers. We share your information with service providers. Among other things, service providers help us to administer our website, conduct surveys, provide technical support, and process payments.
· Other Disclosures with Your Consent. We may disclose your information to other unaffiliated third parties when we have your consent or direction to do so.
Your Choices
You can make the following choices regarding your personal information:
· Promotional Emails. You may choose to provide us with your email address for the purpose of allowing us and our affiliates to send communications and other promotional materials to you, as well as targeted offers from third parties. You can stop receiving promotional emails by following the unsubscribe instructions in emails that you receive. If you decide not to receive promotional emails, we may still send you service-related communications.
· Promotional Text Messages. If you receive a text message from us that contains promotional information, you can opt-out of receiving future text messages by replying “STOP.” After you text “STOP,” we may send an SMS reply to confirm, at which point you will no longer receive SMS messages from us. Carriers are not liable for delayed or undelivered messages. Message and data rates may apply.
· Promotional Physical Mail. We may send you mail with newsletters, surveys, offers, and other promotional materials to you. You may request to no longer receive this mail by contacting us at the contact information provided below. If you decide not to receive promotional offers, we may still send you service-related communications. Please note that our mailings are prepared in advance of their being sent. Although we will remove your name from our mailing list after receiving your request, you may still receive mailings from us that had been initiated prior to your name being removed.
How We Protect Information
No method of transmission over the internet, or method of electronic storage, is fully secure. While we use reasonable efforts to protect your personal information from unauthorized access, use, or disclosure, we cannot guarantee the security of your personal information. If we are required by law to inform you of a breach to your personal information, we may notify you electronically, in writing, or by telephone, if permitted to do so by law. We will also inform the applicable regulatory and/or government bodies of a breach where required by law.
Some aspects of our website permit you to create an account, and when you do, you will be prompted to create a password. You are responsible for maintaining the confidentiality of your password, and you are responsible for any access to or use of your account by someone else that has obtained your password, whether such access or use has been authorized by you. You should notify us of any unauthorized use of your password or account.
We retain your personal information for only as long as necessary to fulfil the purposes outlined in this privacy policy, including for the purposes of satisfying any legal, accounting, or reporting requirements, unless a longer retention period is required or permitted by law.
Third-Party Applications/Websites
For your convenience, we may provide links to websites and other third-party content or services that we do not own or operate. The websites and third-party content to which we link may have separate privacy notices or policies. Please note, we have no control over the privacy practices of websites or services that we do not own. We encourage you to review the privacy policies of any third-party website or application for details about such third party’s privacy practices.
Changes to This Privacy Policy
We may change our privacy policy and practices over time. To the extent that our policy changes in a material way, the policy that was in place at the time that you submitted personal information to us will generally govern that information unless we receive your consent to the new privacy policy. Our privacy policy includes an “effective” and “last updated” date. The effective date refers to the date that the current version took effect. The last updated date refers to the date that the current version was last substantively modified. If we make a material change to our privacy notice, we will attempt to notify you.
Contact Information
If you have any questions, comments, or complaints concerning our privacy practices, please contact us at the appropriate address below. We will attempt to respond to your requests and to provide you with additional privacy-related information.
Agua Caliente Band of Cahuilla Indians
5401 Dinah Shore Drive
Palm Springs, CA 92264
For privacy specific inquiries, please email:
Last Update: December 22, 2025
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